Maybe big data is the killer app for Google’s cloud

Gigaom

Google’s Compute Engine cloud doesn’t yet have a Hadoop offering of its own, but the platform is making a name for itself as a viable, if not ideal, place to run big data workloads. The latest validation came on Thursday when Qubole, the Hadoop-as-a-service startup from Hive creators Ashish Thusoo and Joydeep Sen Sarma, announced an option that users can choose to run on Compute Engine, which they claim provides better performance than Amazon Web Services.

Specifically, a company spokesperson told me via email, Qubole has seen 2-3x faster startup times for virtual servers using Compute Engine over Amazon EC2 and more reliable performance from Google Cloud Storage than from Amazon S3. We’ll also assume that AWS is the “CloudX” against which Qubole engineer Praveen Seluka benchmarked Compute Engine, some results of which he shared on the Google Cloud Platform blog. Qubole did launch as an AWS-based service…

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